1. Four Years of Transformation
Strategic investments in infrastructure, marketing, product diversification, policy reforms and community engagement have laid a solid foundation for a stronger, more resilient tourism sector.
2. Record-Breaking Tourist Arrivals
Zambia welcomed 2.2 million international tourists in 2024, the highest in our history up from just 554,000 in 2021.
3. Smart Policies Driving Growth
The visa waiver to 167 countries, aggressive marketing and hosting of major international conferences have fueled this surge.
4. Private Sector Partnership
New hotels and hospitality facilities are on the rise, signaling confidence from private investors in Zambia’s tourism potential.
5. Campaigns that Inspire Travel
“Destination Zambia” has elevated our global profile.
“Take a Holiday Yamu Loko” has ignited domestic travel, with 92% growth in local tourism this year alone (240,000 vs 129,000 visitors in the first half).
6. Better Access to World-Class Attractions
Roads leading to South Luangwa, Kafue and Lower Zambezi National Parks are being rehabilitated to improve visitor access.
7. Sky’s the Limit
Efforts are underway to attract more international flights, especially to Lusaka and Livingstone our tourism capital.
8. Celebrating Our Culture
Government continues to support traditional ceremonies and cultural festivals, encouraging royal highnesses to attend each other’s events to strengthen cultural unity and boost tourism.
9. Looking Ahead- Green Growth
In 2026, Zambia will roll out the US$100 million Green Resilient and Transformational Development Project (Great-TDP) to accelerate sustainable tourism and boost the economy.
10. Living in Harmony with Nature
Recognizing the challenge of human-wildlife conflict, the government will intensify community sensitization and establish buffer zones to promote coexistence with wildlife.
Mr. President, we appreciate your support towards the tourism sector and for being our Chief Marketer of the Country.
